元旦快乐！回顾2021&展望2022！Happy New CHEERS! 2021 Highlights, 2022 Hopes

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This time of year inspires reflection about what we just experienced and anticipation of what lies ahead. 
每年的这个时候，我们都会对即将过完的一年进行回顾，并对未来的一年有一个新的计划。

So, here are three things to expect from CHEERS in 2022 and three highlights from 2021.

因此，在2022新的一年CHEERS现有三件值得我们期待的事情，同时也让我们一起来回顾一下2021年CHEERS的三个亮点。

✦_{✦  元旦快乐}

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The Year Ahead 未来一年

The past two years have been challenging for everyone in the food and drink business but the team at CHEERS has expansion in mind for 2022. Expect the opening of new flagship stores, including kitchens, in several cities across China.
过去的两年对食品和饮料零售行业的每个人来说都是充满挑战的，但是机遇与挑战并存。在面对每个挑战的同时也不错过每个机遇，CHEERS团队的目标是在2022年进行扩张。预计计划包括有小厨房在内的新旗舰店将在中国多个城市开业。

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“The stores will be better and bigger than ever before,” says CHEERS CEO Claudia Masueger.

CHEERS首席执行官Claudia Masueger说， “门店将比以往任何时候都变得更好、更大” 。

Also expect more local wines. Two wines from Petit Garden aka Xiao Pu in Ningxia created quite a bit of interest among CHEERS fans this year. One was a “pet nat” -- a style of sparkling wine that pre-dates Champagne -- and the other a red blend of four grape varieties called The Gathering. More are on the way, including a third wine from Xiao Pu.
预计还会有更多的中国本土葡萄酒。今年，两款来自宁夏小圃的葡萄酒引起了CHEERS酒迷们的极大兴趣。一款是“派奈特 白葡萄酒” ——一种风格比香槟更早的起泡酒，另一款是由四种葡萄品种混酿的干红葡萄酒—— “聚”。更多的葡萄酒还在运输的路程当中，包括第三款来自小圃酿造的葡萄酒。

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And there will be plenty of new tipples: 2021 is kicking off with new options in terms of spirits and wines.
而且将会有很多新的烈酒：2022年开始了，在烈酒和葡萄酒方面也都有了新的选择。

Two U.S. whiskies

两款美国威士忌

Including a Bourbon and a rye from Widow Jane.

味多珍美式橡木陈年威士忌 & 

味多珍10年陈纯波本威士忌

And two wines for Bordeaux lovers:

Chateau Vieux Pourret from Saint Emilion and Le Carillon de Rouget from Pomerol

两款适合波尔多爱好者享用的葡萄酒：

普瑞吉堡圣爱美浓头等苑干红葡萄酒和罗吉庄园波美候干红葡萄酒

There are also wines hailing from Australia, Italy and more in the queue.

同时也还有澳大利亚、意大利等国的葡萄酒。

Speaking of Bordeaux，January’s promotions include deals on wines from Ponty and Lamartine.

说到波尔多，2022年1月份的促销活动也包括了马丁庄园和马丁公爵波尔多干红葡萄酒。

Looking back at 2021 回顾 2021

One highlight is CHEERS’ very first kitchen, at Store 32 in the area of Beijing, where the menu has steadily been refined since the June launch.

其中一个亮点是开业了第一个小厨房，菜单也自2021年6月小厨房营业以来，一直在稳步更新完善。

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This year also saw an impressive influx of white wines.

今年还有许多的白葡萄酒。

01

Including Donatushof Riesling from Germany

来自德国的多纳图雷司令干白葡萄酒

02

Springfield Estates Sauvignon Blanc from South Africa

南非的春田庄园长相思干白葡萄酒

03

‘Gotas de Mar’ Godello from Hammerken Cellars in Spain

以及来自西班牙的海岸歌德约干白葡萄酒，此款酒在2021年9月左右获得了JS(JAmes Suckling)91分的高分。

海岸歌德约

干白葡萄酒

04

New arrival during the past few weeks

That theme continued right up to these past few weeks, with new additions including Peter & Peter Riesling from Germany, Thomas Frey Pinot Blanc from France and Aichenberg Gruner Veltliner from Austria.

过去几周新到产品：

德国的皮特·彼得陡峭山坡雷司令干白葡萄酒

法国的福莱庄园白皮诺干白葡萄酒

奥地利的爱茵堡绿维特林纳干白葡萄酒

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爱茵堡

绿维特林纳干白葡萄酒

皮特·彼得陡峭山坡雷司令干白葡萄酒

CHEERS has never had a better selection of white wines, in terms of regions, styles, grape varieties and price range.

而且在产区、风格、葡萄品种和价格方面，CHEERS的白葡萄酒一直都是质优价惠。

CHEERS’ Biggest Party of 2021 

CHEERS’ biggest party of 2021, held in October, doubled as CEO Claudia Masueger's 50th birthday bash and as a continuation of the company’s tenth anniversary. The post that week, “50 Fun Facts” about Claudia, was also the most-clicked of 2021. 

2021年10月，CHEERS举办了规模最大的派对，既是CEO Claudia Masueger的50岁生日派对，也是公司10周年庆的第二个现场派对。那周关于Claudia的帖子“50个有关Claudia50岁生日前的趣事儿” 也成为了2021年点击率最高的帖子。

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If you didn’t catch it, and want to know how she ended up in China, her secret for making fondue and why she has ten sets of the same clothing, click this link.

如果你没注意到，想知道她是如何来到中国的，她做火锅的秘诀，以及她为什么有十套相同的衣服，请点击里了解。

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As 2021 wraps up and 2022 is set to begin, here is to having many new delicious wines in the New Year.
随着2021年的结束和2022年的开始，在新的一年里我们将会有更多新的美味的葡萄酒。

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Original by Jim Boyce, Grape Wall of China 葡萄围城
原文作者：Jim Boyce, Grape Wall of China 葡萄围城

Tap here to read more original articles on wine culture.

点击这里，获取更多由品酒师撰写的葡萄酒知识。

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